Three of my favourite things; good Korean beef restaurants, restaurants that offer great value for money, and restaurants that offer food in portions large enough to fill my big ol’ belly. So when I heard from my friend Thomas of an all-you-can-eat Korean beef restaurant that combines all three, I was immediately interested.
AYCE deals are nothing unusual around Seoul, but quality varies enormously – unlimited samgyeopsal deals for under 10,000 a head are especially dubious – and there’s usually various conditions attached that annoy me (pay in cash up front, eat up within 90 minutes, and so on). But if Thomas, a trained chef who knows his beef, was impressed by Sododuk, a new restaurant in Gangnam offering unlimited beef at a reasonable price, I was keen to give it a try. And so it was that I found myself venturing to Cheongdam, not an area I frequent when I can avoid it.