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Bite-size Review: Sid Burger near City Hall

restaurants | June 30, 2015 | By

2015-06-30 13.28.35On Facebook there is a rather great page called Burger Lovers Seoul, which does exactly what it says in the description. When two of the most venerable members of the group posted within a few hours of each other to say that there was a new place we should try, it was a no-brainer. So today, with a day off, I braved the humidity to walk through the city streets in search of Sid Burger.

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The newest venture from Sid Kim, the co-founder of Vatos, Sid Burger is no more nor less than a hole-in-the-wall concession stand in a food court in the middle of the city. Don’t let that put you off, though, because it’s a great burger, and well worth seeking out, especially if you find yourself anywhere near City Hall on a lunchtime.

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Once inside the “Over The Dish” food court (directions are at the bottom of this post), keep walking past the other counters and you’ll come to Sid Burger further inside.

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The menu is pretty simple: several varieties of burgers, all of which come with an order of fries, and all of which can be served up either as one traditional-sized burger or as two sliders. There’s a couple of variations on the fries if you’re there in a group, a couple of good beers, and a chicken sandwich which is also highly spoken of.

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Whatever. When I saw pork belly on the menu, I was hooked. The “bossam burger” (as it’s rendered in Korean) comes with a couple of chunks of deep-fried belly pork, a perfectly sunny-side-up fried egg, and a hit of ssamjang aioli. I knew that was my destiny, so I ordered up, paid my 11,000 won, took my buzzer and waited for it to buzz.

7 or 8 minutes later, the buzzer buzzed and I sat down to enjoy my food.

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As is my weird custom, I started with the chips (fries). They had a light dusting of sweet paprika and were served with a small side of ketchup. They were… OK. Neither fantastic nor bad, just OK. A little dry and crumbly, but with the ketchup I wolfed them down quickly enough all the same.

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On to the main event. The burger was great. The patty was perfectly seasoned and well-cooked, maybe a little on the well-done side of medium but very juicy, flavourful, and just – yes. The pork belly was seared to perfection and the egg worked well on top.

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Some on the Facebook group had commented that the burger fell apart very easily. Mine didn’t. It was a completely satisfying burger which I devoured in record time, even by my standards.

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Bear in mind this is a food court, albeit a superior one – there are a whole bunch of other franchises and people milling around eating whatever takes their fancy. So it has the ambience of a food court – don’t go expecting white linen napkins and personal service.

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That proviso aside, I would thoroughly recommend Sid Burger to anyone in the area. I wouldn’t necessarily travel across town for it, given that places like Left Coast and Brooklyn offer a fuller dining experience, and Firebell is right next to my office – but that’s not the market Sid is aiming for. A very nice burger in a part of town not overburdened with good quality foreign food options. Sid Burger was terrific, and I’ll be back to try the other offerings soon.

  • Category: American
  • Price: $$$$
  • Must try: Try all of them. With the mini-burger concept, this is a great place to come with friends and share a few different varieties of burger.
  • Subway: City Hall (시청역) exit 10
  • Directions: Come out of City Hall Station exit 10 and walk along the road for a hundred yards or so. You’ll come to a Paris Baguette Cafe on your right; turn down that street. Another 50 yards in front of you to the right you’ll see the large sign for the Over The Dish food court – you can’t miss it.
  • Hours: Open 7 days to the best of my knowledge, but I am not certain.

sid burger

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