Bite-size Review: Sid Burger near City Hall
On Facebook there is a rather great page called Burger Lovers Seoul, which does exactly what it says in the description. When two of the most venerable members of the group posted within a few hours of each other to say that there was a new place we should try, it was a no-brainer. So today, with a day off, I braved the humidity to walk through the city streets in search of Sid Burger.
The newest venture from Sid Kim, the co-founder of Vatos, Sid Burger is no more nor less than a hole-in-the-wall concession stand in a food court in the middle of the city. Don’t let that put you off, though, because it’s a great burger, and well worth seeking out, especially if you find yourself anywhere near City Hall on a lunchtime.
Once inside the “Over The Dish” food court (directions are at the bottom of this post), keep walking past the other counters and you’ll come to Sid Burger further inside.
The menu is pretty simple: several varieties of burgers, all of which come with an order of fries, and all of which can be served up either as one traditional-sized burger or as two sliders. There’s a couple of variations on the fries if you’re there in a group, a couple of good beers, and a chicken sandwich which is also highly spoken of.
Whatever. When I saw pork belly on the menu, I was hooked. The “bossam burger” (as it’s rendered in Korean) comes with a couple of chunks of deep-fried belly pork, a perfectly sunny-side-up fried egg, and a hit of ssamjang aioli. I knew that was my destiny, so I ordered up, paid my 11,000 won, took my buzzer and waited for it to buzz.
7 or 8 minutes later, the buzzer buzzed and I sat down to enjoy my food.
As is my weird custom, I started with the chips (fries). They had a light dusting of sweet paprika and were served with a small side of ketchup. They were… OK. Neither fantastic nor bad, just OK. A little dry and crumbly, but with the ketchup I wolfed them down quickly enough all the same.
On to the main event. The burger was great. The patty was perfectly seasoned and well-cooked, maybe a little on the well-done side of medium but very juicy, flavourful, and just – yes. The pork belly was seared to perfection and the egg worked well on top.
Some on the Facebook group had commented that the burger fell apart very easily. Mine didn’t. It was a completely satisfying burger which I devoured in record time, even by my standards.
Bear in mind this is a food court, albeit a superior one – there are a whole bunch of other franchises and people milling around eating whatever takes their fancy. So it has the ambience of a food court – don’t go expecting white linen napkins and personal service.
That proviso aside, I would thoroughly recommend Sid Burger to anyone in the area. I wouldn’t necessarily travel across town for it, given that places like Left Coast and Brooklyn offer a fuller dining experience, and Firebell is right next to my office – but that’s not the market Sid is aiming for. A very nice burger in a part of town not overburdened with good quality foreign food options. Sid Burger was terrific, and I’ll be back to try the other offerings soon.
- Category: American
- Price: $$$$
- Must try: Try all of them. With the mini-burger concept, this is a great place to come with friends and share a few different varieties of burger.
- Subway: City Hall (시청역) exit 10
- Directions: Come out of City Hall Station exit 10 and walk along the road for a hundred yards or so. You’ll come to a Paris Baguette Cafe on your right; turn down that street. Another 50 yards in front of you to the right you’ll see the large sign for the Over The Dish food court – you can’t miss it.
- Hours: Open 7 days to the best of my knowledge, but I am not certain.